1886 Identity

This logo was done for 1886, a specialized agency within the draftFCB group, South Africa. The name refers back to the year gold was discovered in Johannesburg.

This option explores a strong typographical, elegant route. Being only black and white, the full attention is on the form and shape of the logo. The initial concept started with a timeline, creating 1886 in one, uninterrupted stroke, yet in an unusual, unique way. The result is a simplistic logo that communicates grace, sophistication and romanticism about the 1886 era.
The back of the letterheads and business cards can be black with a clear matt UV pattern.
A fun translation of the identity that can be used on applications.
The finalized logo as used by the client.
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