Nike NE Retail Landscape

Northern European Retail Landscape for Nike. The brief was to tell the story of Nike in six Northern European cities in a creative, smart way. The end result was a 365 page book.

To page through the online version of the book, click here.
CONCEPTUAL APPROACH : ELEMENTAL CITIES
Every city has famous landmarks, customs, indigenous plants, animals and folktales that define it. Iconic elements from each city were used to construct a unique visual language that ran throughout the book. This thread painted a slick, progressive and modern picture of the heritage and identity of each of the 6 cities that make up NIKE’s Northern European offering. 
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