Nike NE Retail Landscape

Northern European Retail Landscape for Nike. The brief was to tell the story of Nike in six Northern European cities in a creative, smart way. The end result was a 365 page book.

To page through the online version of the book, click here.
Every city has famous landmarks, customs, indigenous plants, animals and folktales that define it. Iconic elements from each city were used to construct a unique visual language that ran throughout the book. This thread painted a slick, progressive and modern picture of the heritage and identity of each of the 6 cities that make up NIKE’s Northern European offering. 
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