PRINCIPAL
BRAND
DESIGNER
PRINCIPAL
BRAND
DESIGNER
PRINCIPAL
BRAND
DESIGNER
PRINCIPAL
BRAND
DESIGNER
©2026
©2026
©2026
©2026
Brand at All Turtles · Anthem Award Winner · Webby Nominee
Brand at All Turtles · Anthem Award Winner · Webby Nominee
Brand at All Turtles · Anthem Award Winner · Webby Nominee
Hey!
Hey!
I’m Dala, a multidisciplinary designer based in Portland, Oregon. I’m a Principal Brand Designer at All Turtles, a mission-driven product design studio. Before that, I designed for Nike EMEA and North America, Front, and a number of design agencies.
I’m Dala, a multidisciplinary designer based in Portland, Oregon. I’m a Principal Brand Designer at All Turtles, a mission-driven product design studio. Before that, I designed for Nike EMEA and North America, Front, and a number of design agencies.
I work at the intersection of brand identity and digital product, for everyone from first-time founders to global brands. I take companies from concept to launch, and established brands into what’s next, across identity, product and marketing.
My work blends strategic thinking with craft: I care as much about why something looks the way it does as how it’s built and handed off.
I work at the intersection of brand identity and digital product, for everyone from first-time founders to global brands. I take companies from concept to launch, and established brands into what’s next, across identity, product and marketing.
My work blends strategic thinking with craft: I care as much about why something looks the way it does as how it’s built and handed off.
What I do
What I do
Brand Identity
Logo Design
Visual Identity
Brand Guidelines
Brand Identity
Logo Design
Visual Identity
Brand Guidelines
Brand Identity
Logo Design
Visual Identity
Brand Guidelines
Brand Identity
Logo Design
Visual Identity
Brand Guidelines
Brand Strategy
Brand Positioning
Naming
Messaging
Brand Strategy
Brand Positioning
Naming
Messaging
Brand Strategy
Brand Positioning
Naming
Messaging
Brand Strategy
Brand Positioning
Naming
Messaging
Design Systems
Component Libraries
Style Guides
Color Systems
Design Systems
Component Libraries
Style Guides
Color Systems
Design Systems
Component Libraries
Style Guides
Color Systems
Design Systems
Component Libraries
Style Guides
Color Systems
Creative Direction
Campaign Design
Art Direction
Team Leadership
Creative Direction
Campaign Design
Art Direction
Team Leadership
Creative Direction
Campaign Design
Art Direction
Team Leadership
Creative Direction
Campaign Design
Art Direction
Team Leadership
Design Leadership
Team Building
Design Culture
Mentoring & Growth
Design Leadership
Team Building
Design Culture
Mentoring & Growth
Design Leadership
Team Building
Design Culture
Mentoring & Growth
Design Leadership
Team Building
Design Culture
Mentoring & Growth
Sonic Branding
Original Compositions
Jingles & Sonic Logos
Arrangement & Production
Sonic Branding
Original Compositions
Jingles & Sonic Logos
Arrangement & Production
Sonic Branding
Original Compositions
Jingles & Sonic Logos
Arrangement & Production
Sonic Branding
Original Compositions
Jingles & Sonic Logos
Arrangement & Production
Beyond the brief
Beyond the brief
When I’m not designing, you’ll find me exploring a PNW forest, on my bike, or in the pool. I also write, produce and release music as Etherdene.
When I’m not designing, you’ll find me exploring a PNW forest, on my bike, or in the pool. I also write, produce and release music as Etherdene.